Many of us connect to some type of social media on a daily basis, either personally or professionally. The top four social media platforms are Facebook, Twitter, LinkedIn, and Google+. Today, Facebook remains the priority platform for most Americans. I am sure you have a favorite social media outlet that you prefer over the others.
Social media is used in the workplace for many reasons: to build your organization, connect with people, inform your audience, promote events/programs, gather feedback/reactions and much more. It is fast and inexpensive marketing! You can communicate directly, or share other’s posts. I assume your Department has a Social Media Policy in place if you don’t here is an example of the PRPS Employee Social Media Policy.
When posting to your social media, do you ever think about how to get more responses to your post? Or if anyone is seeing them? I know I get excited when I see a share, like, or comment. Track your social media analytics, and this will help show what is working and not working and help you increase engagement and grow your audience. Most social media networks have built-in analytics for you to track. The basic ones to keep track of are Reach, Engagement, and Impressions. The network summaries allow you to track by day, week, or month.
Which social media platform is best for you?
Facebook– Keeps followers up to date on news, events, programs, which they can easily share with others. Facebook is a great platform for posting pictures, videos and now live videos. (Posts with images are shared more often.) In addition, Facebook is a good place to ask questions and keep your followers engaged.
Twitter – Good for distributing alerts, news, and links to blogs/websites. If you want to start a quick conversation, this is the place.
LinkedIn – The best place to connect with other professionals in your field, build a network, share articles, and collaborate.
Instagram – The place to share photos, videos and stories that display in a live newsfeed.
PRPS uses several social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google+. We use these platforms to promote workshops and conferences, and share member news, articles, blogs, and current trends. Be sure to follow or like us on all these platforms. We post 3-4 times a week on Facebook and Twitter, and share articles and news on LinkedIn and photos on Instagram.
If you have anything to share on our Facebook page, please feel free to post, or send via email to Emily Schnellbaugh, Communications Manager, firstname.lastname@example.org.